FTC goes after Chuck E. Cheese for um, er, marketing to children – Huh? WTF?

I’m sure most of you are profoundly grateful that our federal government is spending billions of dollars to make sure your kids don’t get fat (more here) and that there are supermarkets within a mile of every “underserved” American (more here). It just warms the cockles of my heart knowing that our wonderful government cares so much about us. I’m beginning to get a tingle up my leg and my bladder is about to loosen.

As part of all this caring about our welfare, especially “the children,” the FTC is on a crusade to punish the predatory purveyors of the child obesity scourge. Their crime? Marketing to children. This menace must stop! Our kids are too fat and the junk food titans are to blame. Where’s Henry Waxman? (story here from Gateway Pundit)

The federal government has subpoenaed Chuck E. Cheese for marketing their product to children.
Advertising Age reported:

The Federal Trade Commission is once again handing out subpoenas to companies that market food to children and teens.

Three years after initially delivering what is technically known as “orders to file special report” to 44 marketers, the FTC last week began sending subpoenas to 48 companies in order to prepare a follow-up to its 120-page report issued in 2008, “Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities and Self-Regulation.”

“This is a follow-up to measure the effects that self-regulation has had over the last three years,” said Carol Jennings, spokeswoman for the FTC’s Division of Advertising Practices/Bureau of Consumer Protection. “We are supportive of industry voluntary efforts to limit their marketing to kids and this will see whether more is needed.”

Ms. Jennings said the findings will be made available to the public.

A handful of marketers that received subpoenas in 2007 were left off the 2010 list, presumably because they have limited their marketing to children. Twelve companies on this year’s list are new, but 36 companies are once again receiving subpoenas — including Yum Brands, which was called out by FTC Chairman Jon Leibowitz in a December 2009 speech in which he said, “Many companies that market heavily to children and teens have yet to join or make a commitment. Why, for instance, hasn’t Yum Brands, with its KFC, Taco Bell, and Pizza Hut chains, stepped up? Or Chuck E. Cheese and IHOP? Or the marketers of Air Heads and Baby Bottle Pops?”

Calls to Yum Brands were not returned. A spokeswoman for CEC Entertainment, parent company of Chuck E. Cheese, said she could not comment without having seen the subpoena.

Hmmm. When was the last time a sane adult actually went to Chuck E. Cheese because they (and not their kids) wanted to? I can hear it now, “Hey babe, let’s have date night at Chuck E. Cheese.” SHEESH. I mean, aren’t kids their primary clientele? Who should they be marketing to? Senior Citizens? Marketing, for you vacuous apparatchik types, is all about attracting customers to your business. The biggest bang for your marketing buck is targeting your most likely demographic. OK? Even I, an unassuming ordinary average mook, understand that.

With insane anti-business government policies like this, is it any wonder why businesses are fleeing this country? What planet are these f**king people from?


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